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Meet the Alcatel Onetouch Idol 3, the first reversible phone on the market

Meet the Alcatel Onetouch Idol 3, the first reversible phone on the market

The name of the manufacturer Alcatel Onetouch may not be so familiar to you. This is the name of a brand of Chinese origin, which is part of the TCL Communication group, one of the largest global companies in the telecommunications industry.

Alcatel Onetouch is already the second company in the ranking of sales of mobile phones and other mobile devices in Latin America, and is present in 80 countries. In Brazil, the company is standing out because of the service of technical assistance, compatible stocks to the market and the offer of accessible products.


  • Operational system
  • Android 5.0 (Lollipop)
  • Screen
  • IPS 4.7-inch LCD
  • Screen resolution
  • 1280×720 pixels (HD)
  • Density of pixels
  • 312 ppi
  • Chipset
  • Qualcomm Snapdragon 410
  • CPU
  • 1.2 GHz quad-core
  • GPU
  • Adreno 306
  • RAM
  • 1.5 GB
  • Storage
  • 16 GB
  • Back camera
  • 13 megapixels
  • Frontal camera
  • 5 megapixels
  • Drums
  • 2,000 mAh
  • Connectivity
  • Wi-Fi 802.11 a / b / g / n, Wi-Fi Direct, hotspot, Bluetooth 4.0, GPU (A-GPS), microUSB v2.0 and NFC
  • Sensors
  • Accelerometer, proximity, gyroscope and compass
  • Dimensions
  • 134.6 mm (height) x 65.9 mm (width)
  • Thickness
  • 7.55 mm
  • Weight
  • 110 grams
  • Launch price
  • R $ 1,099


But it is foolish to think that the brand’s products are all “xing-ling”. Alcatel Onetouch has a factory in Brazil and produces many of its devices here in our country. This is the case of Idol 3, the company’s top line smartphone officially presented during the Mobile World Congress (MWC) 2015 and recently released to the Brazilian press in July 2015.

Photos of the Alcatel Idol 3
Photos of the Alcatel Idol 3
Photos of the Alcatel Idol 3
Photos of the Alcatel Idol 3
Photos of the Alcatel Idol 3


This handset stands out as the first 100{890c36218bbc94bcbe8f5d159f212155cbf0c932418a12ec06828c4a996999c1} reversible smartphone. That is, no matter how you handle it, it will always automatically adjust to the chosen position. And that’s not just software. At both ends, Idol 3 has a set of microphones and speakers to allow this unique reversibility.

According to the global design director of Alcatel Onetouch, this feature was born of our daily need to save time and be more practical in everything we do. Always busy and with busy hands, sometimes we can barely reach our cell in time to answer a call. With Idol 3, you have one less worry. Thanks to the symmetrical design and the reversible function, you can answer a call even with the phone upside down.

Alcatel Idol 3


Another point on which the Alcatel Onetouch paid special attention was the sound system. The award-winning JBL audio tailor made for Idol 3 gives consumers the power of professional hi-fi components. And all this is also present in the headset, another special feature of this smartphone.

In addition to two front stereo speakers capable of delivering a rich 3D sound experience, the DJ Mix music application can make everything even more personalized. With the app, consumers can mix their own tracks or let the program do everything automatically with songs downloaded.

ASUS Zenfone 2 running games


Idol 3 also received major investments in its camera. The 13 megapixel rear sensor features high resolution with a large photo aperture in low light environments. The front camera for selfs has a wide viewing angle of 84 °. Fast Face Focus software can detect faces in 0.26 seconds and HDR mode is capable of creating videos in real time and at 30 frames per second.

Photos make with Idol 3
Photos make with Idol 3
Photos make with Idol 3
Photos make with Idol 3
Photos make with Idol 3


Alcatel Onetouch also took care to offer a competent hardware package on Idol 3. Equipped with a Qualcomm 1.2 GHz quad-core Snapdragon processor and 1.5 GB of RAM, the smartphone is capable of running virtually every Google Play apps. And all this is powered by a 2,000 mAh battery.

Alcatel Idol 3
Alcatel Idol 3


The Idol 3’s display is equipped with Technicolor Color Enhance technology, which promises to offer color enhancement for excellent color viewing. The high definition screen still gives consumers good visibility from all angles and even in bright sunlight.

Alcatel Idol 3


Alcatel Onetouch has made no effort to design Idol 3 and believes that this smartphone is the best handset in the category. With it, the company intends to deliver a premium experience to the masses, offering features that were restricted to very expensive devices.

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The JBL audio system, Technicolor Color Enchance display, competent hardware, ultrafast face detection camera, 4G support, Android 5.0 Lollipop, 16GB storage and Dual SIM are just a few of the highlights of Idol 3.

And you, what do you think of this Alcatel Onetouch smartphone? Be sure to check the complete presentation of this device on our website and until the next video.

This Idol 3 smartphone presentation magazine was sponsored by Alcatel Onetouch.